Helmut Newton 1973

Click to see full layout:  Helmut Newton shot this layout in the streets of Paris in 1973 for Vogue. Featuring Linda Morand, who bore such a striking resemblance to Jackie O that for a moment everyone was fooled. Richard Avedon sent a telegram of congratulations. Jacqueline was ready to sue….but Linda’s name was mentioned in the text as a “certain client.” As the Viscountess de

Helmut Newton shot this layout in the streets of Paris in 1973 for Vogue. Featuring Linda Morand, who bore such a striking resemblance to Jackie O that for a moment everyone was fooled. Richard Avedon sent a telegram of congratulations. Jacqueline was ready to sue….but Linda’s name was mentioned in the text as a “certain client.” As the Viscountess de Dorne she had many designer dresses in her personal wardrobe.

Helmut Newton Provate Collection 1973
Helmut Newton Private Collection 1973

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Peter Beard – Esquire 1994

Esquire Magazine Peter Beard 1994

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Helmut Newton – Elle 1967


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Gosta Peterson 1966 MADEMOISELLE

Iconic Photo by Gosta Peterson

Iconic Photo by Gosta Peterson

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Mademoiselle by Gosta Petersen, assisted by Artur


Willy Rizzo – 1967 Alexandre de Paris

Linda Morand by Willy Rizzo for Carita Paris, 1967

Linda Morand by Willy Rizzo for Alexandre de Paris 1967



About miniMADMOD60s

Linda Morand by Willy Rizzo for Carita Paris, 1967

Linda Morand by Willy Rizzo for Carita Paris, 1967


Former Ford model has helped to bring thousands of the Twentieth Century’s most beautiful and iconic fashion and beauty images to light.


Linda Morand Current

By: D. Wilson

It began when Linda Morand, a painter and writer, began posting stories and pictures from her private blog “Diary of a Mod Model, written in New York, London and Paris in the Sixties.  This confidential “members only” underground website has attracted many former supermodels and top photographers who have scanned their favorite images from fading magazines and sent them to Morand, resulting in this ever-growing archive of over 21,000 images.

Many people are finding and posting retro images on the Internet.  What sets this group apart is the network. Scores of long-lost fashion industry friends have been reunited, forming an exciting emerging community and a lively discussion group of peers and like-minded people. They regularly contribute restorations and scans of many images that have not been seen in forty years or more. The group’s efforts have inspired museum exhibits, books, documentaries, magazine layouts and several models reunions around the country. The miniMadMOD60s/50s-60s-70s Model History Groups have done this for eight years by locating magazines, digitizing the Bodies of Work, identifying the Dates, Art Directors Photographers, Models, Editors, Publications, Hair and Make-Up Artists. Thousands of scans have been sent in by members. In many cases the models themselves have worked with us. Other industry professionals have generously donated photographs, information and funds enabling us to maintain the website. ____________________________________________

CONTRIBUTORS: Linda Morand, Susan Camp, Bonnie Thomas, Alex Dayrell, “Vogue Spirit” “Model History” Dolores Hawkins, Willy van Rooy, Joan Thompson, “GeorgesDaughter”, “ModelBrat60s”, Terri Smith, Jaan Stephens, Susan Brainard, Kecia Nyman, Willy van Rooy, Moyra Grant, Dorthe Holme, Ulla Anderson, Moyra Swan, Tracey Weed, Andrea Derujinski, Daniel Patchett, Dinah Dillman Kaufman, David Frank Ray, Harry King, Sandy Linter, Kathy Davis, Jolina Mitchell Pat Evans and many more. __________________________________________________________

To purchase images from Vogue, Glamour, Mademoiselle & Charm magazines check the Conde Nast Store for availability.


Linda Morand and Willy van Rooy Vogue Paris – Photo Essay 1974

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One of the brightest moments in my modeling career was meeting Willy van Rooy a phenomenal young woman who was so much more than a model.  She is a talented designer of jewelry, clothing and shoes.  You can read more about the fabulous Willy on her very interesting blog Willy van Rooy 

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Artistic Rendering by Samantha Perez

Paris in the 60s


Modeling in Paris

In the mid summer of 1966  I was an art student, studying fashion illustration in New York City. Because I was so tall and thin, people were constantly encouraging me to try to be a model. I did not think I had a chance, but after a slow start I was accepted by the Ford agency and sent to Paris to pose for the magazines and walk the runway of Pierre Cardin and Jean Patou and others. I was under contract to Paris Planning.

The Paris Planning agency was on Rue Tronchet in Paris, near the Madelaine, a monumental church with columns. I remember going up an elevator into a beautiful, very Mod office, decorated in a very futuristic style with white walls, gleaming glass, plastic and chrome. They had an overhead slide show of all the models playing, projected on the wall, quite innovative at the time. Many of the top American models of the day were in the show. They had added my pictures from Mademoiselle.

Francois Lano, the owner was such a dear, so fastidious and good humored. He was dapper, elegant and well dressed with a little mustache, who treated the models as ladies. Maria was his partner. I remember they were measuring our hips. They were excited about sending me over to Pierre Cardin for a fitting. I would be modeling his spring 1967 Collection on the runway for private clients, exclusive buyers and the invited World Press. Diana Vreeland and all the top editors were going to be there, including my editor friends from Mademoiselle, Nonie Moore and Deborah Blackburn.

The photos were to be taken in the evening when the clothes could be borrowed from the designers. They had to be photographed quickly and sent back an hour later. Hundreds of couture dresses were being sent around Paris all through the nght by special messengers. Thew would appear in newspapers and magazines through the news bureaus, sometimes the very next day. By dawn all the dresses had to be back and put into order for the fashion show the next day. it was a frantic time, fraught with anxiety. Sometimes an important dress might be lost for awhile or delayed.

These pictures have resurfaced today in the book Cardin: 60 Years of Innovation.

In the evenings, Francois told me that Vogue Patterns had booked me for their selections from the Cardin Collection, as well as Dior and Patou, Yves St. Laurent and more, The photographer was Richard Dormer. Those pictures are on the Internet in several places today.

With all the new media attention, Cardin needed girls that would look good in the glare of the flashbulbs at the end of the runway. He decided he would have the current crop of new young American cover girls and editorial models. So the opportunity was opening up for more American photo models to conquer the sacred runways of Paris. Forget about the fact that we had no idea how to walk properly. None of us ever did runway in New York. All that mattered is that we would look pretty on camera.

The regular house mannequins were still used for private showings to the actual clients, the aristocrats and movie stars that could afford these super expensive one of a kind fabrications. They hated us for taking their places at the main press show, and we really couldn’t blame them. In New York, we had to put up with the influx of Swedish, Danish, German, Dutch, Swiss, French and British models, being imported by the Ford Agency. It was the survival of the fittest. Models were sent to Europe to get tear sheets from European magazines.

There were no model scouts, no great chains of modeling schools, no Internet to post your pictures to. If you wanted to be a model you could find out who was the best agent and send your pictures in. Ford used to get 1000 pictures a week from would be models.

About this time I met my lifelong friend, the irrepressible Susan Brainard.  She was the best friend of Wallis Franken, who stayed on in Paris for years.

NEW GIRLS IN TOWN: Left to right: Wallis Franken, Joane Bellefontaine, Susan Brainard, Yaffa Turner and Linda Morand. Paris 1967 at the Cafe Flore

Joan Bellefontaine

Wallis Franken

Linda Morand

Linda Morand by Gregg Nystrom

Nystrom Paper Dolls

Gregg Nystrom is an artist living in Houston,
TX. All his life he has been fascinated with
drawing people, especially their faces. The
movie stars from Hollywood and the beauties
of the modeling industry particularly held his
interest. From the silent stars of the 1920s to
the modeling greats of the 1960s, they were all
inspirations to him. As a child, he always loved
miniature things, and this combined with his
fascination for drawing people has evolved into
his paper doll artwork which is now being
recognized around the world.

Having grown up in the 1960s, Gregg still
vividly remembers the bright colors and mod
patterns of the fashions and those things have
stayed with him. He has always been
interested in the models in the fashion
magazines, wanting to find out more.


Linda Morand by Gregg Nystrom

Linda Morand by Gregg Nystrom

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Linda Morand PD-black


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Roberto Ferrantini 1969

Roberto Ferrantini Rome 1969 Publicity for “Pussycat, I Love You,”


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Gunnar Larson Paris Couture 1967-68


Paco Rabanne 1966

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Linda Morand

Rudolph Haussman 1973



Linda Morand















Iconic Sixties Posters


Models Wearing Brightly Colored Knit Dresses

Iconic Photo by Gosta Peterson

Iconic Photo by Gosta Peterso



Conde Nast Best Seller - Gosta Peterson

Conde Nast Best Seller – Gosta Peterson

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Portrait of Linda by Wedigo von Schultzendorff

Wedigo von Schultzendorff 1973


Linda Morand wearing the classic Lilly Petal Dress and showing a more mature version, the Shirtwaist Dress.

Early Pictures

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Linda Morand at seventeen in 1964

Linda Morand at seventeen in 1964

Linda at five years old.

Linda at five years old.

First Ford composite

Linda Morand at twelve years old. having a bad hair day.

Linda Morand at twelve years old. having a bad hair day.

Linda Morand at eighteen Key West 1964

Linda Morand at eighteen Key West 1964

Linda Yearbook

Dorris' father James Wilson

Dorris’ father James Wilson

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Mary Quant and Vidal Sassoon

Mary Quant and Vidal Sassoon

051013_2039_3.jpg Sixties Fashion and Beauty


Heather Hewitt


One of the Great Models of the Sixties is Heather Hewitt, still an ageless beauty. Here is her story:

SUPER MODELS HALL OF FAME Nominee, Heather Hewitt is a Los Angeles based actress and model, writer and producer. Although she considers herself a country girl at heart, her career has been long and and very glamorous. Heather is an ageless beauty and a very talented painter, sculptor, and chef.  She is currently developing two exciting film projects based on scripts she has written. “Love is All”  is a romantic comedy based on a novel she wrote. It has an important female role, with some surprising comedic and dramatic elements, taking  place in Manhattan and Vermont.  The other script is entitled “Anna’s Extra Life.” It is a dramatic, family oriented story set in the film and TV industry and the social milliues of Beverly Hills and Hollywood.

Let’s take a look at some of the highlights of Heather Hewitt’s remarkable modeling career.

Heather Hewitt, Linda Morand

Current Photo


Heather Hewitt was chosen to launch the “new look” for Cosmopolitan Magazine, which was being made over by Helen Gurley Brown, whom she refers to as “an editorial genius and tireless promoter.”  For several years she was featured in a series of ads as “That Cosmopolitan Girl.  They appeared everywhere, even on the sides of buses. It was a great  boost to an already super career

Heather on the coveted Cosmo Cover 1968

Heather Hewitt
 In 1968 only the very Top Models of the Ford Agency were featured in Eileen Ford‘s best selling book.  Heather has long been inspired by Eileen Ford, who included her in Ford’s first beauty book.  This led to a lifelong regime of healthy living,  sensible eating and regular exercise. She remains friends with Ms. Ford to this day.


The Perfect Red

Heather was featured on the cover of Playboy in a tasteful photo showing her to be the epitome of glamour, elegance and sex appeal

Heather Hewitt – 1968 by Roy Volkman.  This lovely photo became Heather’s “signature picture” which got her many assignments.  It was one of hundreds of ads for Alexander’s Department store, which appeared in all the new York papers  every day.


Heather for Germain Montiel 1964


Heather was featured in an eye-catching image of beauty and sophistication. as an elegant high fashion model  in one of L’Oreal‘s biggest ad campaigns, appearing in Vogue, The New York Times Magazine and  posters in all the major beauty salons nationwide.

Heather as an elegant high fashion model Vogue 65

Heather was Maybeline’s leading model for more than four years. She was featured in their TV commercials and in their famous, record breaking ad campaign entitled “For the Many Faces of Eve” The ad ran in 44  magazines and hundreds of newspapers.

Heather Hewitt, Maybeline, Linda Morand,

Heather in 1987 continuing to portray her special brand of sophisticated allure.

Heather’s natural beauty and versatility and her skills in evoking a mood, creating a character and bringing her energy and personality to the assignment led to her being cast in the principal role in over 150 TV commercials.  Heather met the love of her life, publishing executive, book editor and photo journalist, Andrew Ettinger. They married and had two daughters and now live in the Hollywood Hills in a lovely, woodsy home filled with dogs, cats, unusual birds and an exotic fish pond.  Andrew is a literary/media consultant as well as a writer/producer.

Heather and husband Andrew Ettinger

Heather Hewitt

Heather with her husband, Andrew Ettinger and Cheri LaRoque at the 2010 West Coast Model’s Reunion.

Linda Morand